IT's role in the store of the future

The most important thing for IT-functions should be to work toward minmising shopper efforts. Shoppers want to get in and get out as soon as possible, and IT functions should support that. In this guide, you will learn how to add more value to your business and improve the customer experience with IT activities.

IT managers should focus on service

IT managers should take great care in choosing solutions suited for the particular store and the customer segments it serves.

Done correctly, many IT functions can be crucial tools in improving the customer experience and influencing the customers to choose that particular store over others when they go shopping.