Make online shopping profitable
About 75 percent of shoppers in Western Europe use the Internet to purchase goods and services. The most common process is to get the goods delivered to your home.
However, there is always a risk is that the delivery takes place when the customer is not at home, which means that the distributor must either find a new time or leave the goods at, the for example, the post office.
This is inconvenient for customers and expensive for distributors. According to a McKinsey study, Click & Collect will result in as much as a 30 percent cut in cost, which makes the investment much more viable for retailers.